Our design philosophy
Search Engine Optimization
- Web pages should load quickly and without any errors. Most of us don't have the time or patience for problematic websites.
- Users shouldn't have to download applications to view your site. For example, many users may not have Flash media player installed.
- Navigation from one page to another is crucial! Users should not get lost on your site.
- There's no excuse for sites with outdated information, broken links, or programming errors. We make every effort to avoid all of these.
With database-driven content, you can update your site contents yourselves.
Clients always tell us that they want to appear on the top of the search engine results when users enter certain keywords.
Doing a search on "How big is the internet?" only found outdated statistics dating back to 1/1/2004:
Metamend stated that there were 194,000,000 domain hosts in use and listed > 3 billion
pages indexed by Google, with > 10,000,000 new pages added daily. With this in mind, we're providing you the links below to help you in your website design planning.
Before You Begin
- Nobody can guarantee that your website will appear in the top ten on Google, Yahoo, or other search engines.
Read this Google article on SEOs (Search Engine Optimizers). Some of these companies
may charge you from $50 to >$200,000 per year (example: BruceClay.com) to optimize your pages.
- There are some coding pratices that we can do to optimize your site for search engines (meta tags, site map, use of text instead of images, URL submission, image/alt descriptions, etc.)
- A picture is not worth a thousand words, as far as search engines are concerned. Your or visitors to your site may feel differently but
you still need to write real and relevant content on your web pages.
- Another option is to purchase Google AdWords.
If you do a search on Google, you will see sponsored links on the right side of your search results. If you purchase this service, your business will be displayed in that section.
To do this, you set up a daily $ amount with Google for AdWords.
Based on traffic to your site, you can determine when you want to spend your $.
When you are on, there is an automated bidding system per click for your type of business. That amount is deducted from your budget until you have nothing left for that day. Your pot will begin again the next day.
- This Yahoo marketing site has useful tools. You can enter a keyword and find how many
people searched for that same phrase in the past month and display similar words used that may be more/less popular than the keywords you entered.
It also gives you an idea of how much businesses have paid for certain keywords if you purchase Yahoo's pay-per-click or Google AdWords above.
- Having said all this, there is a company that writes website content Bridge Marketing.
If you do a web search on "web content writer," this company appears in the top 5 search results. They are content writers (since 1998), not web programmers.
Since their site appears on the top, they must be doing something right.
- Don't expect instant results.
- Identify your target audience.
We develop websites with your target audience in mind. When we meet with you, we will ask you questions such as:
Given your needs, website purpose, and aesthetic preferences, we provide you with some options and ideas for you to review. We don't use templates.
- What is the purpose of your website?
- How frequently would you want to update the content of the site? If frequently, we prefer that you update your own site and
will provide you with the tools and training necessary to do this. We have talked to so many clients who complained about
their webmaster not responding to their need for a website change quickly enough.
- If your site is an e-commerce, would you want your users to checkout directly through a secure site or would you prefer to make a personal contact with the buyers before they purchase items from you?
- Do you know of any other organizations/companies similar to yours that already have a website?
- What are some websites that you like (design, colors, functionality, usability) or completely dislike?
- If this is a new website, how is your target audience going to find out about your new website?
- What kind of an internet connection do they have? If your site displays a lot of pictures, find out what kind of an internet connection you clients have (telephone line modem or high speed). According to Pew Research Center's February 2006 article, only
39% of urban and suburban dwellers have high speed internet connections.
- Are you targeting local, national or worldwide people/businesses? Web standards may vary from place to place.
Accessibility of your pages may need to be ensured and tested more thoroughly if your target audience is worldwide.
- Do you need a secure area where users can enter their personal information and
log back in in the future? Such information can be stored on your site or linked to the shopping cart. If you maintain this
information, how would the database be updated? Will you update it or will each user update his account himself?
- Determine how you want to receive payment (for e-commerce sites only). If you have an e-commerce where you receive payment,
there are several options you can choose to receive payment:
- Your online shopping cart receives payment and synchronously charges the card and transfers the money to your account.
You receive an email to process the order.
- Your online shopping cart receives payment and you receive an email notifying you of this purchase.
You login to a secure place, obtain the card information, use your own charge machine to process the transaction asynchronously.
- You don't have a shopping cart but you have an account like PayPal where clients can submit their payment.
You make contact with the client and tell them how much the entire purchase costs, including shipping.
Some people prefer this method to make a personal contact with the buyer. This also works well if you don't use
a standard shipping company or have items that don't fit the usual shipping limitations and therefore
don't have an automated pre-calculated cost you can link to the shopping cart.
It also is simpler to develop.
- Your bank may have an agreement with an online payment processing company that allows you to use the service
for a nominal fee.
- With or without a shopping cart, you can choose to receive payments by checks only.
- Do you need to add shipping costs to the items you ship (for e-commerce sites only)?
Some shopping carts are linked to pre-calculated shipping costs of your choice (UPS, FedEx, USPS) based on weight.
If you only need to add a fixed shipping/handling cost, it is simpler to develop.
2970 W Camino Perritos Tucson Arizona 85745
Phone 520 740-1202 (Mountain Standard Time)